Larson-Green, who is executive vice-president of Devices and Studios at Microsoft, said that the aim of Windows RT was “our first go at creating that more closed, turnkey experience [that Apple has on the iPad]…” but that Microsoft now has three mobile operating systems: “We have the Windows Phone OS. We have Windows RT and we have full Windows. We’re not going to have three.”
It is no secret that Windows RT does not generate value for Microsoft.
Only Microsoft and Nokia’s handset division, which is being acquired by Microsoft, make any RT devices. Microsoft had to write down $900m at the end of the June quarter on unsold Surface RT devices.
nio Card wants to be your Bitcoin debit card
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Is this Kickstarter project how we’ll be spending our Bitcoins in the future?
The headline feature of the Nio Card is its ability to transfer Bitcoin payments using NFC. A tap of the card against an NFC-enabled smartphone is enough to send or receive BitCoins, and for added security, no transactions are possible unless it’s connected to your smartphone via Bluetooth. No worries about it being stolen and the thief draining your Bitcoin account. As both the card and your phone are linked together, either one will sound an alarm should they drop out of range.
Soon you can install Sailfish on your Android device
”There is no such culture in these parts of the world [Finland], but there are people that are installing new operating systems on their devices. In China it is mainstream. About half of the smartphone buyers are upgrading their older or cheaper devices with a better version of Android.”
“For us it is a possibility to distribute our operating system especially in China. There are websites that already distribute [OS] software and the Chinese customers are doing it so we don’t have to teach them. We just have to get Sailfish to those websites – and to make sure that Sailfish will run on different kind of Android devices.”
A group of ex-Nokia employees launched the Jolla phone earlier this week. It runs on the Sailfish operating system that allows installation of Android apps.
Samsung’s $14 billion splurge in advertising this year not bringing in desired results
Despite the heavy spending, the marketing efforts backfired on a few occasions. Samsung was under fire for blatant product placement:
Last month, a Samsung-sponsored short-film contest finale at the Sydney Opera House received poor reviews for blatant product placement in a series of ‘behind the scenes’ videos. In Britain, viewers panned a product placement deal with ITV’s popular X-Factor talent show. “Is this a singing competition or an extended Samsung advert?” asked Twitter user Ryan Browne.
Some of the advertisements were outright sexist:
Earlier this year, Samsung’s New York launch of its latest top-of-the-range Galaxy smartphone came under fire for being sexist, portraying giggling women chatting about jewelry and nail polish while the men discussed the new phone, and the company’s new fridge and washing machine launch in South Africa drew similar complaints as it featured swim-suit dancers.
To have a picture of how ineffective it’s marketing campaigns are, compare it with how much Apple spent on advertising:
But, while Samsung has become the world’s biggest advertiser, spending 4.3billiononadsalonelastyear,itsglobalbrandvalueof39.6 billion is less than half that of Apple, which spent only $1 billion on advertising, according to Interbrand and ad researcher Ad Age.
Analysts attribute the poor returns to Samsung’s weak branding. While it has established itself as a reliable brand, its mobile devices are simply a part of Android market, and not a differentiated product like the iOS devices or Windows and Windows Phone devices.
“The stronger, more differentiated the product, the less it needs to be propped up by advertising,” said Horace Dediu, founder of independent research firm Asymco and a former Nokia business development manager, referring to Apple’s ad spend.
“When your brand doesn’t have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy,” said Moon Ji-hun, head of brand consultant Interbrand’s Korean operation. “But maintaining marketing spend at that level in the longer term wouldn’t bring much more benefit. No one can beat Samsung in terms of (ad) presence, and I doubt whether keeping investing at this level is effective.”
“Samsung’s marketing is too much focused on projecting an image they aspire to: being innovative and ahead of the pack,” said Oh Jung-suk, associate professor at the business school of Seoul National University. “They are failing to efficiently bridge the gap between the aspiration and how consumers actually respond to the campaign. It’s got to be more aligned.”
Though most smartphones already offer tools to let you locate lost phones, only Apple has managed to offer a feature which satisfies SF and NYC prosecutors’ desire to deter theft. The Activation Lock feature of iOS 7 can not only remotely wipe a phone, but keep it from being reactivated without the owner’s credentials.
You should have invested in technology stocks in 2013
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Bitcoin isn’t the only thing that you should be tracking
LinkedIn, up more that 95 percent; Facebook, up over 76.5 percent; Yahoo, up 83 percent; Amazon, up 57 percent; Google, up close to 50 percent; and even perpetually stagnant Microsoft, up close to 43 percent. Apple lagged, up only 4.5 percent, and Twitter remains below its November IPO price, down 7.4 percent. Even suffering Groupon and Zynga did well, up more than 86 percent and 84 percent respectively.