iOS vs Android shopping usage

Business Insider reports on the difference between iOS and Andriod usage for shopping during the holidays.

Adobe tracked visits to over 2000 US retailers’ websites on Thanksgiving Day and Black Friday.

iOS-based devices drove more than $543 million dollars in online sales, with iPad taking a 77 percent share. Android-based devices were responsible for$148 million in online sales, a 4.9 percent share of mobile driven online sales.

…iPads drove the vast majority of online sales with $417 million while iPhones were responsible for$126 million. In comparison, Android-based phones generated $106 million, Android-based tablets$42 million in online sales on Thanksgiving and Black Friday.

This sums it up.

However, this is still a jaw-dropping gap in usage between the two platforms. It suggests that the focus on smartphone market share misses a bigger picture about how the platforms are actually used.

Android owners I’ve come across so far use their devices mainly as glorified video players.