Apple sold less iPhones but generated more revenue

2 February 2018
1 min read
index

Jason Snell charted the Apple Q1 2018 earnings.

Clickbait articles will make a fuss about less iPhones sold. And many people will think it’s a sign that the iPhone X was a flop.

Let’s look at the figures. Year-over-year iPhone unit sales decreased by around 1% but revenue increased 6%. Doesn’t that mean that the iPhone X was the right move?