Digital Music News reported that Apple Music has surpassed Spotify’s US subscriber count.
Both Apple Music and Spotify have more than 20 million subscribers in America, with Apple now a hair ahead. The source requested that we withhold exact subscriber numbers beyond mentioning ’20 million plus,’ to protect confidentiality.
The data for 2018 also shows that Apple is experiencing a far stronger rate-of-growth in the United States, suggesting a wider lead over the coming months. Trial users were not part of the comparison.
The results aren’t entirely surprising. Back in February, the Wall Street Journal noted that Apple’s US-based subscriber growth rate was 5% in the U.S., compared to Spotify’s 2%. Using that data, the Journal predicted that Apple Music was ‘on the verge’ of surpassing Spotify.
Better user engagement on Apple Music.